The use of herbs, clays and other natural substances is not new. The legendary beauty of Cleopatra was said to be attributed to her use of Donkeyâ€™s milk infused with fresh almonds and honey. From Helen of Troy to Queen Zenobia of Palmyra, these ancient beauties used natural ingredients in their quest to stay beautiful and youthful.
The modern use of herbs and natural substances has emerged as a serious challenge to the once and yet popular chemical compounds promising everlasting beauty and youth. Billions of dollars spent on advertising turns off the collective intelligence of humans, all searching for the miracle of youth forgetting that each day we live, we are a step closer to our eventual destiny. The chemicals found in these so called â€œmiraculousâ€ products offer nothing but a momentary effect that hides the serious long term consequences of toxicity and often disease.
The simple fact is that our cells die a natural death and nothing can ever stop that. Chemicals that promise youth are no more than substances that cause localized inflammation that â€œplumpsâ€ up the skin giving a false impression of skin tightening. However these very chemicals in fact accelerate the aging process as they cause damage to already weak cells.
The difference between cells dying and cells being replaced is aging. This is the simplest definition of one of the scariest issues for every woman and many men currently. Chemicals canâ€™t stop cellular death or apoptosis as it is termed. However natural compounds can delay this process by providing natural nutrition and anti-oxidants that protect cells from UV damage, chemicals in medicines, cosmetics, stress, pollution etc. Natural substances have been shown to help cellular viability and increase the lifecycle of cells which literally translates to â€œanti-agingâ€.
Plants are used by humans as a source of food and nutrition, and for over 4000 years as a source of medicine. The use in cosmetology is emerging as a real alternative to the patently useless chemicals sold by â€œcosmeticâ€ companies.
The growing interest in plants as a source for anti-aging and in beauty is now a major area of consideration for formulators and AMSARVEDA produces a wide range of premium herbal extracts as well as a range of professional cosmeceuticals that are functional and efficacious.